Local SEO Services to Dominate Melbourne Search
Dominate local search results and Google Maps in Melbourne. We help local businesses attract more customers from their surrounding areas.
Rank in the Local 3-Pack
The top 3 Google Maps results that appear for local searches. This prime real estate captures the majority of local clicks and calls.
Local pack results get 44% of all clicks for local searches
Click-to-call directly from search results
One-tap navigation drives foot traffic
Complete Local SEO Services
Everything you need to dominate local search in Melbourne
Google Business Profile Optimization
Complete setup and ongoing optimization of your GBP listing including photos, posts, Q&A management, and attribute optimization.
- Profile completion audit
- Category optimization
- Photo & video uploads
- Regular Google Posts
Review Generation & Management
Strategies to generate more positive reviews and professional management of your online reputation across all platforms.
- Review request automation
- Response templates
- Negative review handling
- Review monitoring
Local Citation Building
Consistent NAP (Name, Address, Phone) listings across 50+ directories, data aggregators, and industry-specific platforms.
- NAP consistency audit
- Directory submissions
- Duplicate cleanup
- Ongoing monitoring
Local Keyword Optimization
Research and target Melbourne-specific keywords and local search terms that your potential customers are using.
- Local keyword research
- Suburb targeting
- "Near me" optimization
- Service area keywords
Local Content Creation
Melbourne-specific content that resonates with local audiences, builds topical authority, and ranks for local keywords.
- Location pages
- Local blog content
- Neighborhood guides
- Local event coverage
Local Link Building
Build authority through local partnerships, sponsorships, and mentions from Melbourne-based websites and organizations.
- Local business partnerships
- Chamber of commerce
- Community sponsorships
- Local PR mentions
Local Ranking Factors
Google uses these primary factors to determine local search rankings
Relevance
How well your business matches what the searcher is looking for. Optimizing your GBP categories, description, and content signals relevance.
Distance
How far each potential search result is from the location used in the search. You can't change your location, but you can optimize for service areas.
Prominence
How well-known a business is online. Reviews, citations, links, and overall web presence all contribute to prominence.
Local SEO for Melbourne & Surrounding Areas
We help businesses rank in all Melbourne suburbs and regions
Inner Melbourne
- Melbourne CBD
- Southbank
- Docklands
- Carlton
- Fitzroy
- Richmond
Eastern Suburbs
- Hawthorn
- Camberwell
- Box Hill
- Ringwood
- Doncaster
- Glen Waverley
Southern Suburbs
- St Kilda
- Brighton
- Moorabbin
- Dandenong
- Frankston
- Mornington
Northern & Western
- Brunswick
- Preston
- Footscray
- Sunshine
- Werribee
- Geelong
Local SEO Questions
Common questions about local search optimization.
Extremely important. It's the primary factor for appearing in the Local Pack and Maps results. A well-optimized GBP can drive significant calls, direction requests, and website visits from local searchers.
Yes, both the quantity and quality of reviews are ranking factors. Businesses with more positive reviews tend to rank higher in local results. Recent reviews also signal an active, trustworthy business.
Local SEO typically shows faster results than traditional SEO. You may see improvements in your Google Business Profile within weeks, but significant ranking improvements usually take 3-6 months of consistent effort.
We can optimize for multiple locations! This involves creating separate Google Business Profiles for each physical location, building location-specific pages on your website, and targeted citation building for each area.
NAP stands for Name, Address, Phone number. Search engines cross-reference your business information across the web. Inconsistent NAP information creates confusion and can hurt your local rankings. We ensure 100% consistency.
Ready to dominate local search?
Get a free local SEO audit and see how you stack up against competitors in your area.