Data-Led Content Strategy and Marketing Plans
We create comprehensive content strategies that align your SEO goals with your audience's needs. Every piece of content serves a purpose.
Topic clusters that build authority
Modern SEO rewards topical expertise. We organize your content into strategic clusters - pillar pages surrounded by supporting content - to signal expertise to search engines and provide comprehensive value to users.
Comprehensive guides covering core topics in depth
Strategic links that distribute authority and guide users
Blog posts targeting long-tail keywords and subtopics
Strategic content for every stage
Different content types serve different purposes in the buyer journey
Blog Posts
Informational content targeting top-of-funnel searches and building initial brand awareness.
- How-to guides
- Industry news
- Thought leadership
Pillar Pages
Comprehensive guides establishing topical authority and capturing mid-funnel searches.
- Ultimate guides
- Complete resources
- Expert roundups
Case Studies
Success stories and proof points that build trust and drive conversions.
- Client results
- Before/after
- ROI breakdowns
Landing Pages
Conversion-focused pages targeting commercial intent keywords and driving action.
- Service pages
- Location pages
- Product pages
What you'll receive
A complete content strategy package to guide your content creation
12-Month Content Calendar
Complete editorial calendar with topics, target keywords, content types, and publication schedule aligned with your business goals and seasonal trends.
Topic Cluster Maps
Visual maps showing pillar pages and supporting content relationships, with internal linking strategies to maximize topical authority.
Detailed Content Briefs
Comprehensive briefs for each content piece including target keywords, outline, competitor analysis, and SEO guidelines.
Content Gap Analysis
Identification of content opportunities your competitors are ranking for that you're missing, prioritized by traffic potential.
Performance Framework
KPIs, reporting templates, and measurement framework to track content performance and ROI over time.
Style Guide
Brand voice guidelines, formatting standards, and best practices to ensure consistency across all content.
Content strategy questions
Everything you need to know about our content strategy services.
We offer both options. We can create the strategy and briefs for your team to execute, or handle end-to-end content creation with our network of specialist writers.
This depends on your goals and competition. Most businesses benefit from 4-8 quality pieces per month. We recommend frequency based on your audit and competitive analysis.
Content typically takes 3-6 months to start ranking and driving significant traffic. However, the effects compound over time - content created today continues generating traffic for years.
Strategy ensures every piece of content serves a purpose - targeting specific keywords, supporting conversion goals, and building topical authority. Without strategy, content creation is random and often ineffective.
Absolutely. We often provide the strategy, briefs, and guidance while your team handles execution. We'll train your team on SEO best practices and provide ongoing support and feedback.
Ready to build your content strategy?
Get a free content audit and discover opportunities to grow your organic traffic.